The intervention, commissioned by Proprietà Beni Stabili Spa, was to transform the Cinema Excelsior-Mignon into a 6,000 m2 store, through a series of complex demolition and structural work, and the insertion of a steel multi-storey unit inside the “opened” space, made up of 2 basement floors and 5 floors above ground. The complexity of the demolition, structural, new building, general finishing, mechanical-electrical system and special work, as well as the relative building components (windows, railings, glass) and lifts, shows the intervention as an extended building restructuring exercise which has transformed the building, right in the historical centre, into the now-working commercial building Coin.